Search Engine Marketing: From "I Don't Know" to "I'm a Pro!"
An introduction to SEM is for newbies. Cover a vast selection of topics and launch your first project to start your SEM Professional Career!
M01 S01: Search Engines
M01 S02: Search Engine Results Page (SERP)
M01 S03: Organic Search Results
M01 S04: Paid Search Results
Module 1 Recap
Module 1 Quiz
Module 2 Overview
FREE PREVIEWM02 S01: Keywords
M02 S02: Search Engine Optimisation (SEO)
M02 S03: Search Engine Marketing (SEM)
M02 S04: How SEM Works!
Module 2 Quiz
Module 3 Overview
M03 S01: Campaign Background
M03 S02: Hierarchy & Campaign Anatomy
M03 S03 (Part 1): Writing The Best Search Ads
Responsive Search Ads (RSA) Update - Aug 2021
M03 S03 (Part 2): Ad Anatomy - Desktop & Mobile
PPC / Search Plan Template (Download)
Module 3 Quiz
DEMO: Planning & Organising Keywords
DEMO: Building A Search Plan
DEMO: Importing Search Plan to Editor (& Avoiding Common Errors)
DEMO: Uploading from Editor
Module 4 Overview & "What Is An Optimisation?"
Optimising Keyword Targeting
DEMO: Basic Optimisations (Editing the campaign in Google Ads online)
M04 S01: Ad Extensions
M04 S03: Bidding Strategies
DEMO: Tracking Conversions & Selecting The Bidding Strategy
Leveraging the Search Terms Report
Module 5 Overview
M05 S01 - Performance Indicators
M05 S02 - DEMO Reports & Dashboards
Module 6 Overview
M06 S01- Dynamic Keyword Insertion
M06 S02 - Countdown Timers
M06 S03 - If Functions
M06 S04 - Location Insertion
M07 S01 - What is a Lead?
FREE PREVIEWM07 S02 - Optimised Landing Pages
M08 S01 - Introduction to Search Remarketing
FREE PREVIEWM08 S02 - Audience Targeting, Observation & Exclusion
M08 S03 - Remarketing vs Retargeting
M08 S04 - Website Visitor Segments
M08 S05 - Customer Match
M08 S06 - Custom Segments
M08 S07 - Similar Audiences
DEMO - Defining and Populating Audience Segments
M0901 - Automated Rules
M0902 - Scripts (Using Javascript to Automate)
M10: Policy Violations & Reasons for Ad Disapproval