Course curriculum

    1. Course Overview

      FREE PREVIEW

    2. Meet the Instructor

      FREE PREVIEW

    3. Follow SadeUZB on Social Media

      FREE PREVIEW

    1. M01 S01: Search Engines

    2. M01 S02: Search Engine Results Page (SERP)

    3. M01 S03: Organic Search Results

    4. M01 S04: Paid Search Results

    5. Module 1 Recap

    6. Module 1 Quiz

    1. Module 2 Overview

      FREE PREVIEW

    2. M02 S01: Keywords

    3. M02 S02: Search Engine Optimisation (SEO)

    4. M02 S03: Search Engine Marketing (SEM)

    5. M02 S04: How SEM Works!

    6. Module 2 Quiz

    1. Module 3 Overview

    2. M03 S01: Campaign Background

    3. M03 S02: Hierarchy & Campaign Anatomy

    4. M03 S03 (Part 1): Writing The Best Search Ads

    5. Responsive Search Ads (RSA) Update - Aug 2021

    6. M03 S03 (Part 2): Ad Anatomy - Desktop & Mobile

    7. PPC / Search Plan Template (Download)

    8. Module 3 Quiz

    9. DEMO: Planning & Organising Keywords

    10. DEMO: Building A Search Plan

    11. DEMO: Importing Search Plan to Editor (& Avoiding Common Errors)

    12. DEMO: Uploading from Editor

    1. Module 4 Overview & "What Is An Optimisation?"

    2. Optimising Keyword Targeting

    3. DEMO: Basic Optimisations (Editing the campaign in Google Ads online)

    4. M04 S01: Ad Extensions

    5. M04 S03: Bidding Strategies

    6. DEMO: Tracking Conversions & Selecting The Bidding Strategy

    7. Leveraging the Search Terms Report

    8. Module 4 Quiz

    1. Module 5 Overview

    2. M05 S01 - Performance Indicators

    3. M05 S02 - DEMO Reports & Dashboards

    4. Module 5 Quiz

About this course

  • $123.00
  • 62 lessons
  • 10.5 hours of video content