Sade UZB

M01 S01: Search Engines

M01 S02: Search Engine Results Page (SERP)

M01 S03: Organic Search Results

M01 S04: Paid Search Results

Module 1 Recap

Module 1 Quiz

M02 S01: Keywords

M02 S02: Search Engine Optimisation (SEO)

M02 S03: Search Engine Marketing (SEM)

M02 S04: How SEM Works!

Module 2 Quiz

Module 3 Overview

M03 S01: Campaign Background

M03 S02: Hierarchy & Campaign Anatomy

M03 S03 (Part 1): Writing The Best Search Ads

Responsive Search Ads (RSA) Update - Aug 2021

M03 S03 (Part 2): Ad Anatomy - Desktop & Mobile

PPC / Search Plan Template (Download)

Module 3 Quiz

DEMO: Planning & Organising Keywords

DEMO: Building A Search Plan

DEMO: Importing Search Plan to Editor (& Avoiding Common Errors)

DEMO: Uploading from Editor

Module 4 Overview & "What Is An Optimisation?"

Optimising Keyword Targeting

DEMO: Basic Optimisations (Editing the campaign in Google Ads online)

M04 S01: Ad Extensions

M04 S03: Bidding Strategies

DEMO: Tracking Conversions & Selecting The Bidding Strategy

Leveraging the Search Terms Report

Module 4 Quiz

Module 5 Overview

M05 S01 - Performance Indicators

M05 S02 - DEMO Reports & Dashboards

Module 5 Quiz